holidays

The United States is a country that knows how to sell. The backbone of entrepreneurship here is not necessarily based on providing a product or service that is valuable. The secret to success in business is convincing Americans that they need or want what you’re selling, and we do it well. Where else could you take a smooth stone, nest it in a little clump of straw, place it in a cardboard box with a tiny book of “instructions,” and sell it for $3.95 as a Pet Rock? An ad executive named Gary Dahl did exactly that in the mid-1970s and became a millionaire in just a few months. Other examples include mood rings, Lucky Break plastic wishbones, and HeadOn headache relief wax. We can probably all think of a few “universities” and other nonprofits that are worthy mentions.

We will sell anything in America, and I mean ANY thing. When I was the director at Andalusia, the historic home of American author Flannery O’Connor, we scooped up red clay from the yard, placed it in small plastic pill bottles, and sold it for .75 a bottle in our little gift shop. We did the same with pond water from the property. Adoring fans and generous supporters of our house museum bought them by the dozens. No, I can’t say I’m proud of stooping to such obnoxious commercialistic measures, but it helped keep the lights on. At least we didn’t make any claims about the supernatural qualities of the clay, with all due respect to the folks at El Santuario de Chimayo who offer up mystical holy dirt on a Native American sacred hill in New Mexico.

Speaking of the sacred, I believe that Americans do a better job at marketing religious belief than just about anything else. We borrow myths and customs from various cultures and across the centuries, synthesizing them into a giant brand that we couple with Christianity, making it a lot more attractive. For example, we skillfully package up the entire Advent season in a display that can practically fit in the palm of your hand – a nativity scene that comes complete with Mary, Joseph, some livestock, and a few shepherds gathered snugly in a small stable admiring the baby Jesus. We even throw in three wise men and a guiding star over the structure, although we know these guys didn’t see the holy family until long after everyone had vacated the manger scene. We simply don’t have room for two dioramas on the coffee table. We have to save room for Santa, the reindeer, and the scioto ceramic Christmas village.

There are other practices to further illustrate the point: bunny rabbits and eggs at Easter combined with passion plays that reduce the death of Christ to a one-act skit. I am reminded of the time I was driving through the foothills of Appalachia in rural north Georgia on a Good Friday back in the late 1990s when I passed a small country church. Thankfully, I happened to turn my head in time to see three large crosses on the front lawn of the church, which would be completely expected. What prompted me to slam on brakes and swerve into the entrance of the adjacent parking lot, however, was the fact that there were three men in what appeared to be white bed sheets draped around their wastes “hanging” on the crosses. They were standing on small pedestals attached to the upright beams and holding on to large spikes driven into both ends of the crossbeams. There were several folks standing at a respectful distance in front of the display taking photographs. No banner or marque could have possibly commanded more attention. The man on the middle cross, playing the part of Jesus, I presumed, had a slightly protruding belly and was offering a modest smile for the photo op. As I moved in closer, I noticed he was also chewing gum. Who wouldn’t want to be in THAT church two days later to celebrate the resurrected Savior? What a shame Flannery O’Connor died before this happened.

Even people who love to celebrate the winter holidays with garish decorations have become disgusted with big-box stores that start filling their shelves with the stuff in early September. Now we can walk into our local Walmart before the summer ends, wander over near the garden section, and find all the accessories we could possibly need for Halloween, Thanksgiving, and Christmas with just one trip. All the aforementioned illustrations may cheapen a faith tradition that is almost 2000 years old, but I don’t find them too offensive really. They simply reflect the way Americans think and operate under the encompassing influence of capitalism, which is the true soul of the Republic, morally bankrupt as it may seem at times.

What I do find reprehensible is how people in high places have notoriously attempted to hijack religion and use it to further their personal or institutional agendas, and Christianity has perhaps fallen victim to this evil form of abuse as much or more than any other faith. It happened with the late Roman Empire, the rise of the papacy, the Crusades, the witchcraft trials, the perpetuation of slavery in America, and many other pivotal points in western history. And it’s happening today – right now. The most effective way to pitch a policy package or promote a public figure to a large block of this country’s population is to make sure Jesus is clearly visible on the label.

All your past and present failures, bad decisions, naughty behavior, crude language – all your transgressions can be immediately forgiven and forgotten as long as you claim that Jesus is your co-pilot. He doesn’t even have to be in charge of the flight! In spite of the separations set forth in the 1^st Amendment to the Constitution, the United States throughout its history has wedded patriotism to the Christian faith. You can bet that when most Americans read the phrase “In God We Trust” on their money (why is it still there?), they aren’t conjuring images of Zeus, Shiva, or even Allah. They are envisioning the Christian Trinity.

No other demographic is more committed to maintaining the dominance of Christianity in this country, right up to the three branches of government, than strongly conservative evangelicals. They are a powerful lobby and voting bloc, spreading out over multiple denominations and encompassing all races and socio-economic sectors. Their influence has waned slightly in recent decades as the overall population is becoming more secular, but they have a loud and clear voice in public affairs, especially on the national level. Sadly, even the least qualified candidates can overcome a multitude of sins and ineptitude by claiming they are guided by Biblical principles and dedicated to protecting this brand of Christianity from resistance or competition. By focusing on a few essential staples that evangelical Christians hold sacred, these con artists can easily sell them the rest of the merchandise regardless of how cheap, useless, or even dangerous it may be. Jesus is central to the deal, and we Americans can’t pass up a good deal.

Aside from gorging on turkey and football, one of the strongest impulses generated by Thanksgiving Day among so many Americans is the urge to head to the attic, basement, or garage and pull out the holiday decorations. At this time of year, any sense of good taste is tossed out like moldy green-bean casserole that was pushed to the back of the refrigerator and forgotten for two weeks. Thanks to the development of inexpensive plastic, PVC, fiberglass, large-scale inflatable statuary, and sophisticated electrical components, some American homes and properties are transformed into dazzling spectacles that almost put to shame the illuminated facades of Las Vegas casino resorts.

The amount of time, energy, and financial resources that families dedicate to decorating varies considerably, but I suspect those who celebrate Christmas tend to be a bit more profuse than their Jewish counterparts. Muslims and Hindus use much less extravagant decorations for their special celebrations at other times of the year. Even among the folks who celebrate Christmas, the amount and type of decorations are quite diverse, with everything from simple nativity scenes to the construction of a North Pole Reindeer Flight School in the front yard that backs up neighborhood traffic for several blocks. The true zealots start their decorating activities the week before Thanksgiving, perhaps even earlier, and it can take them up to two weeks to get the job completely finished. I know a family that puts up a Christmas tree in every single room of the house, including miniature versions in all three bathrooms.

Such enthusiasts have a difficult time giving any decoration a well-deserved sabbatical or even retirement. They have an attachment to or fondness of every piece they ever purchased, so decorating through the years has a cumulative effect. At some point, all surfaces of the house are adorned with festive accessories in an attempt to display every single item they have accumulated. It can be a tad overwhelming. Some manage to pull it off better than others. Lest I be perceived as a decorating snob, I hastily confess that I have in years past clearly fallen into the camp of the unrestrained and over-exuberant. My wife has done an admirable job of intervening and helping me understand that less is better when it comes to Christmas ornamentation.

For most of its history, Christianity has been a remarkably adaptable religion, which partly explains its rapid expansion after the 4th century and its durability throughout a good portion of the western world and across many different cultures. A fine example of this adaptability can be found in Christmas decorations. Ancient Romans brought evergreen trees into their homes to celebrate the winter solstice. They also hung bright metal ornaments on trees around their homes. Pagan societies believed that the holly bush had magical qualities to repel evil spirits. Even beyond decorations, Christians managed to incorporate customs from other faith traditions into the celebration of Christmas.

Americans are a population heavily influenced by capitalism and commercialism. We market everything, including Christmas. We are also a flexible bunch, and we don’t mind bending the truth a little to sell the product. Again, we can see this characteristic exhibited in a fairly common holiday decoration: the nativity scene. We like to portray this pivotal point in human history as a nice package that can easily fit on a small side table or night stand. So we take all the elements of the story — the baby Jesus in the manger, Mary, Joseph, angels, the shepherds, the ox, the donkey, the star, and the wise men with their camels — and we fold them altogether into one, compact decoration. It is irrelevant that the wise men were not there on the night of the Christ child’s birth but at least a month or so later (perhaps much later) after he was presented at the Temple by his parents. We cannot be expected to have a separate set of figurines in the house to represent this part of the story. After all, we need to make room somewhere for a sleigh and eight or nine reindeer too!

The older I get, the more I appreciate celebrating the spirit of Christmas with simplicity and humility. Over the decades I have purchased, displayed, and discarded any number of decorations. I have suffered through finding just the right tree at a farm in the country, cutting it down, paying way too much for it, and hauling it home only to find that once we wrestled it into the stand, it was as crooked as a Washington politician. We have gone through several different artificial trees and are thrilled with the two we have now, one inside and one on our back porch, that came with lights already installed. Over the last few years we have started buying what my wife calls “timeless” decorations — pieces that are reminiscent of generations past. Some people would refer to them as classic decorations. A close friend of ours paints marvelous Santa faces on gourds, and we include our collection of them on the living room mantel every year.

There are two decorations that my wife and I cherish perhaps more than any others, and we put them out every year then carefully store them away until the next Christmas. One is a small, resin angel that her parents gave her when she was a child. It is beautiful and precious. The other is a little plastic illuminated church that houses a manually-wound chime player that plays “Silent Night.” It belonged to my mother, a woman to whom the Christmas story was fundamental and factual. The miraculous birth of Jesus was a mystery she embraced without question, with little or no struggle. She has been gone now for over a dozen Christmases, but that little church keeps the memory of her fresh and close for me. I am grateful to have this modest decoration that is somehow a perfect expression of her faith and this holiday.

If You Want My Opinion

Here it is!

Packaging Jesus in America

Decorating for Christmas