Facebook is a remarkable virtual place for people to share an almost infinite array of information about themselves, their families, their friends, their activities, opinions, wishes, hopes, dreams, beliefs, fears, faith, political views . . . the list is almost endless. However, if we are looking for a balanced snapshot of how the world is “supposed to be,” or if we’re even expecting accuracy as far as news and information is concerned, we really need to look elsewhere (and good luck finding those ANYWHERE). In that respect, the most we can hope for with Facebook is the flavor of the day — the issue or story that has captured the imagination of a lot of people for a brief moment. This week it may be a dead lion, last week it may have been the death of a jailed black woman, the week before that it may have been photos from a spacecraft leaving the solar system, and before that it may have been Planned Parenthood, and before that it may have been a battle flag from a lost war a long time ago. A year ago, Facebook was filled with folks pouring ice and water on their heads as a fundraising challenge. Five years ago it was all about the World Cup. I think we just have to take Facebook for what it really is: the dominant social media platform on the planet (I suppose) — sometimes a landfill, but sometimes a treasure chest. And those of us who have Facebook profiles can never lose sight of the fact that the advertisers are Facebook’s customers — we are the product.